SEO Deliverables
Free Initial SEO Consultation
In the initial consultation, we identify your business objectives. Before the meeting, we conduct a review of your existing site, free of charge. The initial report covers: current traffic, potential concerns, search engine optimisation overview, review of fees, and a look at where you stand against your competition.
Deliverables
- Initial Analysis Report outlining weaknesses
- Current Search Positions
- Google competitive analysis
SEO Project Setup
During the Project Setup Phase, we capture and track current Web traffic data and establish a benchmark by which to measure the success of your search engine optimisation campaign.
Deliverables
- Initial Site Structure review
Keyword Research and Development
Using our Web measurement techniques and your business strategy, we work with you to develop a set of keywords based on competitive analysis.
Deliverables
- Initial Position Report for keyword targets
- Assessment of traffic potential
Keyword Implementation
Based on analysis, we recommend modification of existing page copy to reflect selected keywords. If necessary, we recommend creation of “doorway pages”, tightly integrated into existing site content. These pages use targeted keywords or phrases to attract the search engine spiders.
Deliverables
- Recommendations for content enhancements while preserving the strategic message of your site
Submission
In this phase, we review your current site listings with all the important search engines and recommend a budget for one-time fees to speed up inclusion. Your site is then submitted to the search engines and monitored until your listing is confirmed.
Deliverables
- Site Listing Report with budget recommendation
- Submission Report
Ongoing Maintenance
To make sure you maintain high-level search engine results, we recommend monthly traffic reports, weekly monitoring of rank for relevant search engines, content and keyword modifications, and bid optimisation.
Deliverables
- Maintenance Plan for Search Engine Optimisation
- Up-to-date Traffic and Keyword-Ranking Reports
Ongoing Consulting
There are additional opportunities to enhance your site traffic. We can help you develop and employ additional marketing strategies to drive traffic such as link popularity campaigns, affiliate programs, and data feeds to shopping services.
Your Personal Online Portal
Once your campaign starts we will send you full details of how you can access all of your reports, statistics and other general information though your own personal online portal.